Z-Brick Home Decorating Products
This company was tens of millions of dollars in debt and in bankruptcy when I was brought in as the advertising manager. Under the steady hand of an investor (vulture capitalist), I was charged with reworking all marketing materials and packaging in order to reinvent the brand. Within 18 months the company was stripped down, debt was eliminated and new product lines introduced. Retailers placed orders. The company was packaged and sold at a profit.
Product packaging.
Point Of Sale Materials.
Trade Shown Exhibit.
As the Director of Marketing, my responsibilities covered:
- Copy writing for radio promos.
- Technical writing for product instructions.
- Art direction and production.
- Graphic design.
- Managing photographers, set construction and pre-press process.
- Project management and vendor management.
Home improvement products tend to have a low level of excitement – but the whiplash turn around part of this job was a better education than an MBA degree. Call me – we’ll talk.
