I served as “Minister of Propaganda” for this pro-audio manufacturer in their high-growth years prior to the company’s IPO. In this capacity, my primary responsibilities were:
- Media buyer and compliance monitor.
- Print and outside marketing services buyer and manager.
- Develop and maintain PR database plus product photo library.
- Point of contact for product review units and trade-press editorial opportunities.
- Mooch filter for “Famous Rock Stars”, actual end-users and influential people.
- Manage trade show logistics and calendar.
- Conduct manufacturing facility tours.
- All other outwardly focused duties that weren’t covered by the sales department.
Example shown are the front and back of tabloid-sized, full line product brochure. I art directed photo, scouted and secured the location, coordinated with internal graphics department plus independent set dressers, recruited the people featured (not professional models), managed the photographer & lighting crew and delivered the final image.
There were many aspects of responsibility as a strategist, manager and expeditor during my tenure with this company. Contact me if you wish to discuss these topics in greater detail or if you just want to share your stories of near-fame as a rockin’ bar band during your salad days.
