Client was a cutting-edge product engineer and designer in addition to being a rocket scientist (PhD in Physics from Berkeley and Jet Propulsion Lab scientist – Really!). CM Labs designs and manufactures digital audio work surfaces and audio routing switchers. These products are used in musicians’ recording studios and large scale sound system installations.
Presentation cover for CM Labs press kit and product literature. An example of communications strategy, project management, graphic design and production.
Full color product description sheet for CM Labs PM64 programmable audio router. An example of copy writing, technical illustration, project management, budgeting, graphic design and production.
Reverse side of product description sheet for CM Labs PM64 programmable audio router. This sheet was also distributed as a .pdf file for online downloads and email attachment.
Full color ad layout for CM Labs MotorMix digital audio control surface system.
As marketing consultant to CM Labs, my responsibilities were:
- Creating both company and product IDs
- Writing technical copy as well as advertising copy and press releases
- Art direction and production
- Product photography
- Technical illustrations
- Coordinating with outside vendors and marketing contacts
- Develop marketing budget and monitoring expenditures
- Media buying and oversight
- Project management
Results:
Successful product launches and establishment of favorable distribution channels through industry-leading strategic partners.
Contact:
CM Labs, Carl Malone – President, Monroe, WA
